Williams Drive Enhancement Program
The City of Georgetown is planning enhancements to safety and traffic operations along Williams Drive from Austin Avenue to Jim Hogg Road. This effort builds upon the findings and recommendations of the Williams Drive Study completed in 2017 and the small area plan adopted in the City’s 2030 Comprehensive Plan. This program will provide recommendations and design plans for improvements to safety, mobility, and connectivity for all who visit or travel along this corridor.
The City is gathering technical information and evaluating current traffic operations and safety data along the corridor, which will be used, along with input provided by the community, to develop solutions to reduce crashes and improve traffic flow. Options that could be implemented along the corridor include:
Current Engagement Opportunities
Share your input through a survey or the interactive map, available through May 31.
Williams Drive Interactive Map
Stakeholder Meetings in May
- Improve safety through reduced crashes, injuries, and fatalities
- Improve traffic operations and congestion by between planning how vehicles, pedestrians, and cyclists move throughout the corridor
- Improve accessibility by promoting safer travel to adjacent businesses and neighborhoods
- Preserve public investment in the existing transportation network
- Engage the public throughout the project development process and develop a community supported plan
Williams Drive Today
The City is gathering technical information and evaluating current traffic operations and safety data along the corridor, which will be used, along with input provided by the community, to develop solutions to reduce crashes and improve traffic flow.
The City encourages participation from the community throughout this process and input will be used to enhance and benefit project development.
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Williams Drive Study (2017)
In 2017, the City and the Capital Area Metropolitan Planning Organization (CAMPO) completed a comprehensive review of traffic operations and land development between Austin Avenue and Jim Hogg Road. The Study was accepted by the City Council in July of 2017. The adopted Study proposes context sensitive multimodal operational improvements, streetscape changes, and mixed-use development concepts that will transform how people travel and live within and along the corridor.
The Williams Drive Study was informed by a number of local plans, policy documents, and guidelines. Specific recommendations and concepts were developed within the context of CAMPO’s Platinum Planning Program that prioritizes multimodal transportation, mixed land use, housing choices,
environment, economic development, and equity. Key planning documents and guidelines that were reviewed include:
• 2003 Williams Drive Corridor Study
• 2005 Williams Drive Gateway Redevelopment Study
• 2006 Williams Drive Gateway Redevelopment Master Plan
• 2014 Overall Transportation Plan (Now called the Future Mobility Plan; as of Oct. 2022)
• The Mobility35 Implementation Plan
• 2015 Sidewalk Master Plan
• 2020 (2030) Comprehensive Plan
• 2040 CAMPO Regional Transportation Plan
• Traffic congestion and circulation is a significant concern. Congestion, particularly at the intersection
with I-35, is a key challenge and is currently under design through a separate TxDOT initiative. The lack of
alternative connections also highlights the constraints that Williams Drive operates under on a daily basis.
Traffic Operations & Safety
• Traffic Operations & Safety along the corridor is highlighted by a lack of access management, with
corridor-wide center turn lanes and over 150 curb cuts. The unsynchronized traffic signal timing leads to
an interrupted vehicle flow and underutilized capacity.
Redevelopment and Reinvestment Barriers
• Redevelopment and reinvestment opportunities are challenged by City and State development
requirements, as well as fragmented ownership amongst neighboring parcels. The current zoning also
presents barriers, as it is not tailored to suit the corridor and its land use potential.
• Multimodal transportation opportunities along Williams Drive will be enhanced with transit service
beginning in 2017. Transit will operate within the southeastern section of the corridor with a single route
circulating from Downtown out Williams Drive on an hourly headway.
• Pedestrian activity and bicycle ridership are almost non-existent along the corridor today. Fast-moving
traffic dominates the street, creating an unpleasant environment for other users. Williams Drive does not
currently have any bicycle lanes, but wide shoulders are present along sections of the corridor. Sidewalks
are narrow and intermittent. The vehicle-oriented design of the corridor has limited the attractiveness of
biking and walking. Major barriers, such as I-35, also present both a physical and psychological obstacle.
• Development along the corridor has evolved through various iterations of zoning codes, leaving signage,
landscaping, frontage usage, parking, etc. that do not conform to current code.
Progress to Date:
- City Council acceptance of Study and adoption of the short term implementation plan
- Traffic signal coordination, installation of flashing yellow arrows to alleviate turning conflicts and improve light wait times
- Award by Central Texas Transportation Plan of the Year, 2017
- Award of $1.38M in Federal transportation funding for access improvement, award of $1.76M for safety lighting
- Rivery Boulevard and NW Boulevard Bridge completion
- Adoption of the Williams Drive Gateway Plan in the 2030 Comprehensive Plan
- Intersection improvements at Williams Drive/Lakeway Drive/ Bootys Crossing Road
- Voter approval of median improvements from I H 35 to Lakeway, more information here
- Approval of a Planned Unit Development for catalytic site in the Centers Area
- Williams Drive Enhancement Project including medians and safety lighting